A look into how pro sports teams view the future of influencer marketing in North America.
This research project was conducted to better understand how Sports and Entertainment brands are currently using influencer marketing, and how they plan on using influencer marketing in 2019. We surveyed 65 marketers from a variety of professional sports teams in the NHL, NBA, NFL, MLB, and CFL.
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"We [CSEC] realized an increased need for better awareness and engagement levels of our brands among the Gen Z and Millennial demographics. We are sure glad Cascade came along, as their Influencer Marketing Services are best in class. They are the only company that has the ability to effectively reach and market to this demographic, and we have a seen a very strong ROI. We look forward to working with them on future campaigns!"Ryan Popowich / Director of Marketing & Promotions, Calgary Flames