Roughnecks Micro Influencer Case Study
The Power of Influencers
Goals & Strategy
In order to attract more University students to their lacrosse games, the Calgary Roughnecks partnered with Glacier to bring 150 students to their St. Patrick’s day extravaganza game & party on March 17th.
We recruited 11 Influencers from various Universities in Calgary. Each of them designed 3 engaging posts for social media and were incentivized to bring at least 15 friends to the game.
Strategic Tools Used:
- Social Media Posts
- Authentic Influencers
- Special Promos
- Incentivized Packages + More
Bring at least 150 students to the game using the strength of our Influencers network.
We brought 507 University Students to the St. Patrick’s Roughnecks game.
338% MORE than our goal