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Roughnecks Micro Influencer Case Study

The Power of Influencers

 

Goals & Strategy

Goal:
In order to attract more University students to their lacrosse games, the Calgary Roughnecks partnered with Glacier to bring 150 students to their St. Patrick’s day extravaganza game & party on March 17th.

Strategy:
We recruited 11 Influencers from various Universities in Calgary. Each of them designed 3 engaging posts for social media and were incentivized to bring at least 15 friends to the game.

Strategic Tools Used:

    1. Social Media Posts
    2. Authentic Influencers
    3. Special Promos
    4. Incentivized Packages + More

Client Goal:
Bring at least 150 students to the game using the strength of our Influencers network.

Our Achievement:
We brought 507 University Students to the St. Patrick’s Roughnecks game.

338% MORE than our goal

 

GET IN TOUCH WITH US


ATTENDANCE STATS:
Recruiting Goal:150
Total Recruits:507
% More Than Goal:338%
# of Influencers used:11
Average recruits per influencer:46
ENGAGEMENT STATS:
Total Reach:44,798
Total Engagement:26,652
Cost Per Engagement (CPE):$0.22
CPE Industry Standards:$0.35

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